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How E-Commerce Optimization
& Meta Ads Generated PKR 49.6M Revenues on PKR 3.2M Ad Spend
35,000+ completed orders, a market-leading 4.58% conversion rate, and full Shopify store management — see how we scaled a premium wellness and herbal heritage brand to a massive 15x Return on Ad Spend (ROAS).
High-Scale D2C Wellness, Built for Maximum Conversion Velocity
Ubqari, an established brand in the wellness and natural products sector, needed to transition their massive offline popularity into a high-yielding, modern e-commerce operation. They required a partner capable of running high-budget paid acquisition campaigns while simultaneously managing day-to-day storefront operations to prevent traffic leakage. Ecom Management Company stepped in as the end-to-end growth partner, optimizing the entire Shopify purchase funnel and engineering high-impact Meta campaigns.
The objective: drive high-volume, profitable conversions nationwide while maintaining an incredibly lean advertising cost—resulting in over PKR 49.6 million in sales from a PKR 3.2 million marketing budget over a 12-month period.
The Challenge
Our Solution
Before launching this comprehensive scaling campaign, the brand faced operational and optimization hurdles common to traditional businesses transitioning to high-volume e-commerce:
In the wellness sector, driving high traffic is meaningless if the website cannot establish instant credibility; trust and safety are paramount when consumers purchase physical health products.
Standard Shopify setups fail under scaling pressure:
Conversion rates often drop below 1.5% when ad budgets are increased, leading to wasted traffic.
Fulfillment pipelines and inventory management struggle to handle hundreds of daily orders smoothly.
Failing to retarget past buyers and warm visitors results in losing high-lifetime-value customers.
Without a tightly integrated ads-and-store optimization strategy, the brand could not profitably scale past their existing baseline.
Ecom Management Company approached this project with a unified Full-Stack Growth and E-Commerce Blueprint:
Designed a Scaling Paid Ads Strategy that safely increased campaign budgets while maintaining a strict 15x ROAS—ensuring that ad spend efficiency remained intact even during high-volume periods.
Managed Full-Scale Shopify Operations including layout optimizations, dynamic product listings, and streamlined fulfillment pipelines, pushing the conversion rate to a market-leading 4.58%.
Built Layered Targeting & Retargeting Funnels to acquire fresh cold audiences while simultaneously capturing repeat purchases through highly optimized retargeting campaigns.
Executed Rigorous Conversion Rate Optimization (CRO) to ensure the checkout path was completely frictionless for mobile-heavy traffic, reducing cart abandonment.
Maintained Continuous Performance Monitoring on a weekly basis, rotating ad creatives, adjusting bidding strategies, and scaling winning hooks to protect the revenue curve over 12 months.
